IPCC COMMUNICATION HANDBOOK...

 

A new handbook on science communication came out from IPCC this week. Nominally it’s for climate science related communications, but it has a wider application as well. This arose mainly out of an “Expert meeting on Communication” that IPCC held in 2016...

There was a Guardian article on it as well.

The six principles are pretty straightforward:

  1. Be a confident communicator
  2. Talk about the real world, not abstract ideas
  3. Connect with what matters to your audience
  4. Tell a human story
  5. Lead with what you know
  6. Use the most effective visual communication

Each is supported with references to the relevant literature and with climate-related (“real world”) examples that are themselves confidently communicated with effective visuals.

But what do people think? Is this a useful addition to the literature on communication? Anything you think doesn’t work? or that perhaps surprises you?

PS. I’m perhaps a little biased because they use a Peter Essick photo for their cover art that was also in my book.

by: gavin @ 31 January 2018 

source: http://www.realclimate.org/

original story HERE

 

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