A new handbook on science communication came out from IPCC this week. Nominally it’s for climate science related communications, but it has a wider application as well. This arose mainly out of an “Expert meeting on Communication” that IPCC held in 2016...
There was a Guardian article on it as well.
The six principles are pretty straightforward:
- Be a confident communicator
- Talk about the real world, not abstract ideas
- Connect with what matters to your audience
- Tell a human story
- Lead with what you know
- Use the most effective visual communication
Each is supported with references to the relevant literature and with climate-related (“real world”) examples that are themselves confidently communicated with effective visuals.
But what do people think? Is this a useful addition to the literature on communication? Anything you think doesn’t work? or that perhaps surprises you?
PS. I’m perhaps a little biased because they use a Peter Essick photo for their cover art that was also in my book.
by: gavin @ 31 January 2018
original story HERE
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